Nutrition — 17 January 2013
Coca-Cola Joins Fight Against Obesity Epidemic

The estimate that two-thirds of Americans are obese is a statistic that doesn’t even need to be repeated anymore because it has been echoed over and over. In fact, the problem has become such a large epidemic that even Coca-Cola of all companies has joined the anti-obesity crusade.

Coca-Cola, the manufacturer of the world’s most popular and sugar-laden soft drink, has pledged its commitment to curb the rising rate of obesity among adults and children by launching an ad campaign to reinforce its efforts to work with the government and communities to find real-world solutions to reducing America’s growing waistline.

The ad points out that of its 650 beverage products, 180 of them offer zero or reduced calories. The ad was a response to increased attacks made by health advocates against the beverage company, which was led mostly by the Center for Science in the Public Interest.

Back in October, the CSPI released its own animated short film known as “The Real Bears,” which was aimed at mocking Coca-Cola’s polar bear mascot and urged Americans to ditch sodas and other sugary beverages.

Coca-Cola refuted CSPI’s video and stated that the real key to combating obesity is to cut back on calories, no matter where the source of the calories comes from. CSPI, however, fired back and said that Coca-Cola only released its own ad to protect its own image and has no real intention or interest of fighting national obesity.

CSPI did, however, concede that soda, if consumed in moderation, can be a part of a healthy diet. It added that the problem is the fact that people are now guzzling soda in huge containers on nearly a daily basis. This is something that even Coca-Cola has agreed on and has pledged to address through the release of new portion-controlled sizes.

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