It’s a common misconception that “Going Green” is expensive and counter-productive from an economic point-of-view. However, that doesn’t have to be the case. Chris Goodall disproves in a Guardian article the 10 most common myths regarding green technology adoption. If you think of shifting your business towards a more eco-friendly model, but are afraid of the potential risks, I suggest you take the (small amount of) time to go over Goodall’s arguments.
- Solar power is too expensive to be of much use. X – False
- Wind power is too unreliable. X – False
- Marine energy is a dead-end. X – False
- Nuclear power is cheaper than other low-carbon sources of electricity. X – False
- Electric cars are slow and ugly. X – False
- Biofuels are always destructive to the environment. X – False
- Climate change means we need more organic agriculture. X – False
- Zero carbon homes are the best way of dealing with greenhouse gas emissions from buildings. X – False
- The most efficient power stations are big. X – False
- All proposed solutions to climate change need to be hi-tech. X – False
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