Throughout their history PETA campaigns have included all things from models posing naked for its anti-fur campaign to scantily clad women having sex with vegetables in support of veganism.
Today, PETA has pulled out all the stops with a XXX porn site for its forthcoming marketing endeavor.
More and more of the experts suggest that eating less meat is better for your health, and of course better for animals. PETA’s website describes life for animals on factory farms:
Chickens have their sensitive beaks seared off with a hot blade, and male cattle and pigs are castrated without any painkillers. Farmed chickens, turkeys, and pigs spend their brief lives in dark and crowded warehouses, many of them so cramped that they can’t even turn around or spread a single wing. They are mired in their own waste, and the stench of ammonia fills the air.
So just what does pornographic mean to PETA? The ad will have enough adult content to qualify for the XXX domain site but also some other graphic images of animals which viewers may not expect to see.
Australia’s Herald Sun reported that “PETA’s sexy side displayed in galleries and videos will quickly give way to the sinister world of animal mistreatment uncovered by the group’s hidden camera investigations in a very different kind of graphic content.”
With all the details still to be finalized, PETA failed to confirm that regular people, not just celebrities, will also be a part of the project.
The first environmental porn movement was founded in 2005, according to The Independent. It was created by a Norwegian and
Swedish couple. The couple offered a subscription video service and the money went to environmental causes.
PETA’s jump into adult content comes on the heels of Brooke Hogan posing naked for a photo exhibit to benefit PETA.
PETA has also done ad campaigns with adult film stars Ron Jeremy and Sasha Grey and Jenna Jameson. In 2008, the organization’s
YouTube account was turned off after racy videos of celebrities having sex was posted.
While it is PETA’s objective to improve animal welfare, some claim that the move to protect animals comes at the cost of exploiting women. A Facebook group, Real Women Against PETA, was made after the organization posted a billboard of an obese woman which read, “Save the Whales, Lose the Blubber, Go Vegetarian.” A Sydney Morning Herald headline for once read, “Pro-vegetarian group treats women like meat.”