The Problem With Getting Everyone To Go Green

environmental-awarenessThought that only kids can be tree huggers? Think again! ICOM Information and Communications, conducted a recent study which found that:

“consumers over the age of 55 are the most prolific users of environmentally friendly household products. Females ages 55 to 59 are the greenest, more than twice as likely as the average consumer to use sustainable products. Men ages 65 to 69 weren’t far behind at 1.7 times as likely to use sustainable products as the average American.”

According to the study, both men and women ages 25 to 34 were “the least likely to use” environmentally sound products. Strange indeed. Is our society not doing a good enough job educating our youth on the importance of keeping it green? Or is the economy at the root of the problem?

Out of those who do not buy eco-friendly products, 50% claim it is because the prices are too high; and an odd 17% said that it was because they were not convinced about how exactly these particular products were supposed to be good for the environment.

The ‘Baby-Boomer’ generation, who became the ‘flower-children’ of the 60’s and 70’s are the ones that made environmental awareness hip. It is no surprise that this generation, now in their 50’s and 60’s, are the backbone of the green product industry.

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